AO MD FRANZCOG FRCPA CREI Medical Director Fertility Specialist Reproductive Endocrinologist Professor Norman has practised in reproductive medicine for 3 decades and has participated in or introduced all of the great breakthroughs in fertility and IVF from the mid 1980's including the introduction of GnRH agonists and antagonists, recombinant FSH (Puregon), intracytoplasmic sperm injection (ICSI), preimplantation genetic diagnosis (PGD), frozen egg technology, single embryo transfer, ISO accreditation and preconception lifestyle intervention. He is experienced in all aspects of fertility and IVF management ranging from decision planning, cycle management, egg recovery, embryo transfer, sperm aspiration, ultrasound and is one of Australia's most respected clinicians in assisted reproductive technology. He believes in proper diagnosis and decision planning so the correct treatment, which may exclude IVF, can be decided with his patients. While open to persuasion he will not participate in inappropriate or unproven expensive treatments. Professor Norman is Australia's leading researcher in reproductive medicine and was the founding Director of the Robinson Institute at the University of Adelaide. He stepped down from his role as Director of the Institute on 1st October 2013. His personal research concentrates on PCOS, weight and fertility and factors that affect fertility in the environment or genetics. More information about Professor Norman's research can be viewed here. He has published more than 400 papers and has been on the editorial board of all four leading journals in reproductive medicine. He therefore brings the latest knowledge and ideas to his patients and the team.