The Team

We’re a lot like a jigsaw here at So, when you make a jigsaw you take each new piece, turn it round or upside down and figure out where it fits. But when you get down to serious business and piece those bits all together in just the right way … everything clicks. And you get to be part of something greater than the sum of its parts. The jigsaw is growing. Are you our missing piece?


David Roe, CEO

David Roe is Vice President of Product at where he is responsible for the strategic direction and engineering of’s search engine and website. Previously David Roe was Senior Manager at AOL where he was responsible for delivering global web applications for the AOL group, including; Search, Retail Shopping and Financial Products. During his tenure at AOL, David’s product lines’ revenue was recorded in billions of $US. Before AOL, David was a Project Manager at Accuris (TE Software). David is an Hons Graduate of Computer Science from Trinity College. He only owns two jumpers, which he’s been alternating since 1981. He has a chronic board game habit.

Paul Edwards, Head of Sales and Clinic Success

Paul is our Head of Sales and Clinic Success bringing with him over 2 decades of experience working with blue chip companies in the financial and automotive industries. At he leads and develops a busy team of Account Managers who are tasked with helping the company meet and exceed demanding growth targets as well as ensuring customer and clinic satisfaction with our services. Paul is passionate about cars and rugby. He loves spreadsheets and believes the world began when he did.

Roberto Jeangros, Content & Localisation Project Manager

Roberto Jeangros is a Project Manager at He leads busy project teams in Ireland and overseas. Roberto is a Brazilian-Italian graduate of International Tourism Management with specializations in IT and project management. Prior to joining Roberto was a lecturer of IT and Tourism disciplines. He has over 25 years of professional experience in areas such as IT, web-development, administration and corporate sales, in South America and Europe. He loves the Irish weather, cooking for friends and has passion for long hiking trails.

Loretta Greene, Human Resources Manager & Executive Assistant

Loretta Greene is responsible for the recruitment of the best talent available for the ever growing team. Loretta's human resources and management experience within start-ups means she has hands-on experience leading HR initiatives including policy design, performance management, recruiting, training and development, payroll, safety, and compliance. She has ten years experience across biotech and finance firms, supporting C-level. With an unlimited supply of chocolate, she could probably take over the world.


Caelen King

Former Vice President of Product at NewBay Software, Caelen was a key member of the executive management team that revolutionized the Mobile Operator market with social mobile web applications. During his tenure, NewBay launched 5 product lines, built their user base to over 10 million and were deployed in 4 Continents with the largest and most prestigious mobile network operators. Before joining NewBay Software, Caelen led the marketing of Baltimore Technologies' (London:BLM) flagship product, UniCERT. Caelen had complete responsibility for formulating and delivering marketing strategies targeted at geographic and vertical markets. During this period UniCERT's software revenue grew from under $1million to in excess of $40m. While at Baltimore Technologies, Caelen was also responsible for the product management of new product lines. He is an avid rock-climber, as clinging for dear life to the side of a mountain is a relaxing break from being on the board of WhatClinic.

Maurice Roche

Maurice Roche is a General Partner with Delta Partners having joined Delta in 1995. He has over 25 years experience of advising and investing in early stage technologies companies, 20 of those as a Venture Capitalist. Maurice serves as a non-executive director of a number of companies including Cleverbug, Digit Games Studios, Homestays, Hullomail, Tango Telecom, textHELP, and Zapa Technology. He was also previously a non-executive director of Xiam Technology Limited sold to Qualcomm (NASDAQ: QCOM), Pxit sold to Agilent (NYSE: A), O'Leary's (sold to Gehe, now Celesio Group) and Polarlake sold to Bloomberg. A graduate of University of Limerick in Business Studies, he holds a postgraduate degree from University College Dublin and is a Fellow of the Institute of Chartered Accountants in Ireland. He is a former Chairman of the Irish Venture Capital Association (July 2011 to June 2012). He was a member of the Research Prioritisation Project Steering Group which was chaired by Jim O’Hara (October 2010 to September 2011). This group was asked to make recommendations to Government on areas of focus for the next phase of Ireland’s science, technology and innovation strategy. The report was published by Forfas in March 2012.

Paddy Holahan

Paddy Holahan is an experienced manager, technology entrepreneur and angel investor. In 2002 he founded NewBay which grew to become the leader in cloud digital lifestyle solutions for operators. NewBay’s customers included AT&T, T-Mobile, Telefonica/02, France Telecom/Orange, LG, Alltel and Telstra. NewBay was acquired by RIM(Blackberry) in October 2011 for a reported $100m. Prior to founding NewBay, Paddy was executive VP of Marketing and Product Management at Baltimore Technologies where he was instrumental growing Baltimore to become a public company valued at over $14bn. He was previously Chairman of Web Reservations International ( which was sold in 2009 for over €200m. Previous to this, Paddy was co-founder and CEO of East Coast Software. He has a first-class honours degree in Computer Science from Trinity College Dublin and completed the Leadership4Growth programme at Stanford University. He is also a Director of Asavie Ltd and Chairman of

Paul McKeon

Paul is an entrepreneur, investor and advisor to multiple technology Companies. His management experience ranges from advising small technology start-ups to being CEO of successful technology companies with an international bias. Paul McKeon is founder and former CEO of Propylon Limited. Paul is also a former director of Newbay Software Limited. Paul is currently Chairman of Propylon and a non-executive director with Newgame Technology T/A Swrve and the AMCS Group. Paul is the senior partner in Hogan & Associates Chartered Accountants and is a founder director of Mianach Venture Capital. Paul is a Fellow of the Institute of Chartered Accountants in Ireland.


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Caelen King ( and Maurice Roche (Delta Partners)


Delta Partners is a venture capital firm investing primarily in Ireland and the United Kingdom. It was established in 1994 and has €250 million under management. The firm has a strong focus on investing in early stage technology companies, and the team has made over 60 investments technology, medtech and healthcare businesses. Delta is among the most active early stage investors in Europe. The partners' backgrounds in operations, strategy and finance complement the drive and ambition of entrepreneurial management teams.

Enterprise Ireland

Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. Enterprise Ireland works in partnership with Irish enterprises to help them start, grow, innovate and win export sales on global markets.

Mianach Venture Capital

Mianach is one of Ireland's leading early stage, technology focused venture capital companies. Mianach aims to provide superior returns to investors in its fund by investing in, and helping entrepreneurs to grow, world class companies. Mianach specializes in investing in seed, start-up and early stage Irish technology businesses on the leading edge of new developments. Mianach invests in teams that can take proprietary technology and with the capital and support provided, build companies that become leaders in major world markets.