He is the founder. He has pioneered the trichology concept in India and has featured in the Limca book of records as India’s first certified trichologist. He is also popularly referred to as the “Shah of Trichology” for his extensive work. From pioneering to raising an empire in the trichology segment, Dr. Apoorva Shah and Dr. Sonal Shah have come a long way from just being India’s early trichologists. He always treaded the path less walked and along with Dr. Sonal Shah, their entrepreneurial foray gave birth to Richfeel Trichology Centers in India- the one stop solution for all hair and scalp problems. He has been associated with the Femina Miss India Pageant as the official hair care expert for the last 10 years. Dr. Apoorva Shah has also established the M.E.T Richfeel institute of Trichology, the first and foremost educational institution in India which trains doctors to become trichologists. Scores of doctors in India that held hope of becoming successful trichologists have found paradise in the M.E.T Richfeel institute of Trichology.