The clinic is situated in Bromwich near Birmingham. The clinic is operated by Dr. Tariq Mahmood. The specialized services offered by the clinic include, aesthetic dentistry, teeth whitening, straightening using invisible braces, smile makeover treatments and implants. Dr. Mahmood is licensed to use the Inman treatment to straighten teeth in the short time period of six weeks. Wrinkle free smile lift treatments are also offered by the clinic. Treatment for uncomfortable patients is done through hypnosis and intravenous sedation. Fees are made affordable by an interest free credit plan and affordable after care plans.